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NICEIC – Cage

Commercial TV

The Cage is a 30 second TVC exploring the potential hidden electrical dangers that can exist in a home. NICEIC carried out extensive research to evaluate the level of awareness that householders have for domestic electrical installations. The study revealed that the majority of people take electricity in their homes for granted, simply because it’s invisible.

The Electrical regulatory body NICEIC commissioned RBH to create the first TV commercial in their 60 year history.

NICEIC – Cage 30″ TVC

Behind the scenes

Agency: RBH
Creative: Sweta Pathak & Ross Seabury
Director: Paul Griffin
DOP: Ian Winstanley
CGI: Dean Baker
Set Build: Studio One Zero One
Art and Props: Cats Pyjamas